The original inspiration for the Scenicorp identity came from the whimsical road signs of the 1950s and 60s. To start the process, I drew original signs from old photos. My original color idea was to use the principal rgb colors that were used in early television cameras.
The shapes were then reduced to simplified forms, which were then reduced again to 3-dimensional forms.
Once some basic forms were established, i began to adapt the existing scenicorp logo into this idea.
