{"id":717,"date":"2011-04-21T17:49:10","date_gmt":"2011-04-21T21:49:10","guid":{"rendered":"http:\/\/www.lzbth.com\/wordpress\/?page_id=717"},"modified":"2011-04-21T18:21:46","modified_gmt":"2011-04-21T22:21:46","slug":"scenicorp-identity-process","status":"publish","type":"page","link":"http:\/\/www.lzbth.com\/wordpress\/work\/identity\/scenicorp\/scenicorp-identity-process\/","title":{"rendered":"Scenicorp: Identity Process"},"content":{"rendered":"<p>The original inspiration for the Scenicorp identity came from the whimsical road signs of the 1950s and 60s. To start the process, I drew original signs from old photos. My original color idea was to use the principal rgb colors that were used in early television cameras.<\/p>\n<p><a href=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2.jpg\" rel=\"lightbox[717]\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-725\" title=\"signs\" src=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2.jpg\" alt=\"\" width=\"771\" height=\"1179\" srcset=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2.jpg 771w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2-94x145.jpg 94w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2-196x300.jpg 196w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/signs2-669x1024.jpg 669w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/a><a href=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes.jpg\" rel=\"lightbox[717]\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-722 alignleft\" title=\"cartoonshapes\" src=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes.jpg\" alt=\"\" width=\"199\" height=\"304\" srcset=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes.jpg 789w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes-94x145.jpg 94w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes-196x300.jpg 196w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/cartoonshapes-669x1024.jpg 669w\" sizes=\"(max-width: 199px) 100vw, 199px\" \/><\/a>The shapes were then reduced to simplified forms, which were then reduced again to 3-dimensional forms.<\/p>\n<p><a href=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes.jpg\" rel=\"lightbox[717]\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-731 alignnone\" title=\"3dshapes\" src=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes.jpg\" alt=\"\" width=\"152\" height=\"233\" srcset=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes.jpg 779w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes-94x145.jpg 94w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes-195x300.jpg 195w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/3dshapes-665x1024.jpg 665w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a><\/p>\n<p>Once some basic forms were established, i began to adapt the existing scenicorp logo into this idea.<\/p>\n<p><a href=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls.jpg\" rel=\"lightbox[717]\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-739\" title=\"sc_lettersizevinyls\" src=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls.jpg\" alt=\"\" width=\"936\" height=\"864\" srcset=\"http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls.jpg 936w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls-145x133.jpg 145w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls-300x276.jpg 300w, http:\/\/www.lzbth.com\/wordpress\/wp-content\/uploads\/2011\/04\/sc_lettersizevinyls-785x724.jpg 785w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The original inspiration for the Scenicorp identity came from the whimsical road signs of the 1950s and 60s. To start the process, I drew original signs from old photos. My original color idea was to use the principal rgb colors &hellip; <a href=\"http:\/\/www.lzbth.com\/wordpress\/work\/identity\/scenicorp\/scenicorp-identity-process\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":508,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/pages\/717"}],"collection":[{"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/comments?post=717"}],"version-history":[{"count":17,"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/pages\/717\/revisions"}],"predecessor-version":[{"id":734,"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/pages\/717\/revisions\/734"}],"up":[{"embeddable":true,"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/pages\/508"}],"wp:attachment":[{"href":"http:\/\/www.lzbth.com\/wordpress\/wp-json\/wp\/v2\/media?parent=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}